Zuratti Management

Success; It's personal.
Zuratti Inc. is a world-class sports and entertainment management firm that specializes in the representation of sports professionals and artists.
Headquartered in Denver, Colorado with satellite locations in Los Angeles and Cleveland. President & founder Michael Chelala prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as "Zuratti."

Our Services

At Zuratti, our relationship with our clients transcends beyond their sports and entertainment careers.
As a full service firm we provide all resources necessary for the success of our clients before, during and post career. It begins with pre-draft and Combine preparation, general advice and mentoring on the transition from college to professional life (both on and off the field), and extends to the day-to-day support that all successful professional athletes are seeking.

At Zuratti we work diligently to secure MAXIMUM COMPENSATION for each client. This means we do not settle for team offer sheets that do not meet Zuratti Standards. Our team of three certified agents simply DOES NOT leave money on the table.

At Zuratti we provide position specific training for each of our clients. Training is focused on addressing NFL scouts' primary concerns. Whether our client wants to train in FLORIDA, COLORADO or any other location; we make sure that we fly in the TOP position coaches to work with our client one on one.

Zuratti’s marketing team controls our clients’ social media accounts. The team keeps up to date with sports media trends and ensures that our athletes are posting and tweeting in order to positively engage their fans. We feature our clients on Sports Talk Radio and TV shows across the country.

At Zuratti we have molded relationships with General Managers and scouts affiliated with all NFL teams. We use these relationships to gain inside information on what areas our clients need to improve upon. Our goal for rookie clients is to raise their draft stock. We feature story pitches to all major outlets in target cities where our client could be drafted. We build our clients’ fan base leading up to the draft. We create and increase public awareness and interest for all our clients.

At Zuratti we initiate sponsorships and endorsement opportunities for each of our clients based on their personality and brand image. We get to know each of our clients and develop a unique and tailored plan for each young man. We set our clients up with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

At Zuratti we arrange and coordinate foundation events for all our clients (e.g. Golf tournaments, Football camps, Foundation Dinners, Draft Parties).

Zuratti works closely with the NFLPA to ensure each of our clients are set up for a smooth transition into life after football. We create a uniquely tailored plan for each of one of our young men starting from DAY 1. In the offseason, we provide our players with career-related seminars and career counseling. We GUARANTEE each and every one of our clients a successful transition to their post NFL career.

Clients

The people we represent aren’t just clients, they’re family. We take our commitments to them seriously, no matter their needs.



Philanthropy

Zuratti makes it a priority to give back to the underprivileged young men and women. 

Our Staff

Our staff is made of highly talented folks who are here to work with you. We’ll be there at meetings, in the gym, and at the dinner table.

MICHAEL ZURATTI, Esq.

President & Founder, NFL Agent

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MICHAEL ZURATTI, Esq.

President & Founder, NFL Agent

A certified NFL Agent holding a Bachelor’s degree in Accountancy coupled with a MBA and a Juris Doctorate from Yale University Law School.

Michael founded Zuratti Inc. in 2014 , a boutique NFL athlete consultancy, with the vision of fulfilling the market niche of brokering complex, high-stakes deals between undervalued rookies and billion-dollar franchises; including the Indianapolis Colts, the Arizona Cardinals and Dallas Cowboys. Performing at this level against well-heeled competitors and respected industry titans, requires an entrepreneurial mindset, organized client management, strong sales presentation abilities, finesse, strategy and patience, simultaneously, to “close the deal.” While keeping a keen eye on contractual parameters and details; to protect his clients, minimize exposure and maximize potential revenue.

He enjoys researching, due diligence, discovering and navigating strengths, weaknesses, opportunities and threats in both small and large stake business scenarios, and of course, daily operations. Michael is a facilitator, and is adept at navigating nuanced political, stakeholder roles and social dynamics at play with finesse, for the benefit of clients and the firm alike. Strong experience engaging and communicating effectively with execs at all levels, including C-suite.

Michael is an advocate for helping kids who struggle with mental disorders, are victims of bullying and lack the motivation to pursue their dreams. He is starting a 501 (c) (3) nonprofit with the aim of raising awareness.

 

MICHAEL ZURATTI, Esq.

CEPHUS RICHARD, Esq.

Chief Growth Officer

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CEPHUS RICHARD, Esq.

Chief Growth Officer

Cephus Richard III, Managing Partner, is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis. Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a high powered attorney who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

CEPHUS RICHARD, Esq.

CHRISTINA KRAUS

Director, Marketing

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CHRISTINA KRAUS

Director, Marketing

As the Director of Marketing at Zuratti, Christina oversees  all aspects of Zuratti’s branding, product marketing, demand generation, and communications.

With over 20 years of experience in marketing, Christina has a deep understanding of the importance of creating a strong brand and building effective marketing campaigns that resonate with customers. Her strategic thinking, creative vision, and data-driven approach have enabled her to drive significant growth and revenue for Zuratti.

Christina has a proven track record of developing and executing successful marketing campaigns that drive customer engagement and revenue growth. Christina is a member of several professional organizations, including the American Marketing Association (AMA) and the Silicon Valley Marketing Association (SVMA).

CHRISTINA KRAUS

CHRIS HAYES

Coordinator, Business Development

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CHRIS HAYES

Coordinator, Business Development

Chris is a dynamic and driven professional with a passion for driving growth and innovation. As the Business Development Coordinator at Zuratti, he is responsible for identifying new business opportunities and building relationships with key stakeholders in the industry.

With a background in sales and marketing, Chris has a keen understanding of the importance of building strong customer relationships and developing effective business strategies. His ability to think strategically and creatively has enabled him to identify new market opportunities and drive growth for Zuratti.

Prior to joining Zuratti, Chris worked in sales and marketing roles at several leading technology companies, where he gained extensive experience in lead generation, sales strategy, and customer relationship management. He has a proven track record of building successful business partnerships and driving revenue growth for his clients.

Chris holds a Bachelor’s degree in Business Administration from the University of California, Los Angeles (UCLA). He is a member of the Business Development Institute (BDI).

CHRIS HAYES

Christy Mandall

Associate, Public Relations

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Christy Mandall

Associate, Public Relations

Brook Parham is a public relations professional with extensive experience in strategic communications, media relations, and brand management. She oversees all aspects of the company’s public relations strategy and execution.

With a background in journalism and marketing, Brook has a keen understanding of the media landscape and is skilled at developing and implementing effective PR campaigns that help organizations achieve their business goals. Her ability to craft compelling messaging and tell powerful stories has resulted in extensive media coverage for Zuratti Inc., including placements in top-tier publications and media outlets.

Prior to joining Zuratti Inc., Brook worked at several leading PR agencies, where she honed her skills in media relations, crisis communications, and thought leadership. She has also worked in-house at a Fortune 500 company, where she developed and executed strategic PR programs that supported business objectives.

Brook holds a Bachelor’s degree in Journalism from the University of Texas at Austin and a Master’s degree in Marketing from the University of Southern California. She is a member of several professional organizations, including the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC). In her free time, she enjoys hiking, traveling, and volunteering at her local animal shelter.

Christy Mandall

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Zuratti only partners with top quality products and services which help you to be successful.

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