Zuratti

SACRAMENTO's OWN
AHKELLO WITHERSPOON -The TOP Cover Corner-

MICHAEL CHELALA

PRESIDENT & FOUNDER

Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.

CEPHUS RICHARD III ESQ

MANAGING PARTNER

Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

Career Stats
AHKELLO WITHERSPOON -The TOP Cover Corner-

71 71

Tackles

37 37

Games Played

26 26

Passes Broken Up

3 3

Interceptions

1 1

Forced Fumbles

1 1

Recovered Fumbles

Why Ahkello Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
team-2
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  • Three certified agents working for YOU!
  • Commitment to developing AK’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of AK’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with AK on a weekly basis

BUILDING THE AK23 BRAND

THE AK23 FOUNDATION
Draft Party

Proceeds from draft party will go to AK23 foundation

  • Create Ahkello’s own non-profit 501 (c)(3) foundation
  • Geared towards helping and encouraging youth to get an education.
  • Details and logistics will be determined together
  • Ahkello has control over appointing his board of directors
Benefits
  • Will help build Ahkello’s brand
  • Will positively impact youth in the community
  • A chance for your close family and friends to help build your brand

Ahkello's Primary Marketable Attributes

COVERAGE
  • There is no doubt Ahkello is one of the BEST COVER CORNERS in College Football. His ability to cover anyone, anywhere on the field gives him a unique marketable ability. Companies that focus on providing the best coverage (Phone Companies, Insurance Companies) will be targeted for Ahkello’s endorsements.
CHARACTER
  • Many know Ahkello as someone who will give his all for the team. He’s willing to put the guys next to him above himself, which speaks volumes about CHARACTER. We will market Ahkello to businesses that emphasize teamwork in their advertising.
MUSICIAN
  • Ahkello, we’ve heard, is a GREAT RHYTHM AND BLUES SINGER, along with being an avid drummer. We feel this an attribute that is not only exceptional, but highly exclusive. There will be great opportunities in the future to sing jingles and play the drums for endorsement opportunities.
CONSISTENCY
  • Many coaches consider Ahkello as the MOST CONSISTENT PLAYER on the roster. His consistency allows his to continually play at a high-level, and protect his side of the field. Companies that require consistency in their work will look to Ahkello for endorsements.

Our Proposal

Michael, Cephus and Mimi will prepare and promote Ahkello 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine Training

NFL Combine Training Secured position specific training for Ahkello in Denver. It is personalized training focused on addressing NFL scouts' concerns.

NFL Combine

East-West Shrine Game and Others

East-West Shrine Game and Others Promote Ahkello on the sideline to scouts while he is playing in the Shrine Game. Also promote him at the Senior Bowl and NFLPA game where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure superior Rookie contract for Ahkello and begin positioning him for second NFL contract that will secure him for life.

Services Offered BY ZURATTI

 

  • MARKETING ADVANCE
  • LINE OF CREDIT
  • TRANSPORTATION
  • WONDERLIC TEST PREPARATION
  • PROFESSIONAL INTERVIEW PREPARATION
  • MEDIA RELATIONS TRAINING
NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate Ahkello from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine

Degree

Degree Arrange for Ahkello to train around his school schedule so that he obtains his DEGREE in May 2017.

NFL Combine

Surgeon

Surgeon Begin the process of preparing Ahkello his second career as a surgeon.(NFL TUITION ASSISTANCE PLAN)

NFL Combine

Red Carpet Access

Red Carpet Access Provide Ahkello with Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine

Stipend

Stipend Zuratti will provide Ahkello with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.

NFL Combine

Family

Marketing Objectives For AHKELLO

 

  • CREATE BRAND IMAGE- Every Fan will know who AK23 is.
  • BUILD EXPOSURE- Every major NFL city will know who AK23 is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with AK’s Brand Image.
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build Ahkello's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Ahkello could be drafted which will increase social media presence. Build Ahkello's fan base leading up tot the draft. This will entrench Ahkello in the minds of all football fans to help increase public awareness and interest.

NFL Combine

Special Events

Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either Ahkello's hometown or NFL team City.

NFL Combine

Radio

Radio Feature Ahkello on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.

NFL Combine

TV

TV Set up Ahkello with a diverse portfolio of endorsements. Said endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

Dreams will became a reality for forty rookies from the incoming NFL Draft class during the multi-day NFLPA Rookie Premiere in Los Angeles
Draft Party

AK will take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • AK will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as AK’s first business trip.