Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame RUNNING BACKS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

Career Stats

728 728

Recieving Yards

68 68

Longest Reception

47 47


28 28

Career Games

15.5 15.5

Average yards per Reception

5 5


Why Rockwell Should select Darrell?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three certified agents working for YOU!
  • Commitment to developing Darrell’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of Darrell’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with Darrell on a weekly basis

Brand Building

The Darrell Daniels Foundation
Draft Party

Proceeds from draft party will go to Darrell's foundation

  • Create Darrell’s own 501 (c)(3) foundation
  • Geared toward helping the youth in the Bay Area community
  • Details and logistics will be determined together
  • Darrell has control over appointing his board of directors
  • Will help build Darrell’s brand
  • Will positively impact Darrell’s community
  • A chance for your close family and friends to help build your brand

DARRELL'S Primary Marketable Attributes

LEADER- As one of the captains of the team, Darrell has proven to be a strong leader. His ability to lead his team to success has been on display all season. We will market Darrell to company’s lookers to be the leaders of their industry
DEDICATION- Darrell has faced adversity and has continued to be a dedicated young man. Whether to his family, his schoolwork, or his abilities on the field, Darrell has shown dedication to himself and those around him. Service companies that want to exude a level a dedication to their customers will look to Darrell for endorsements.
CHARISMATIC- Darrell’s no stranger to the spotlight, which has allowed him to put his charisma on display. Companies are always looking for a charismatic athlete, as they have the ability to truly connect with an audience.
TOTAL-PACKAGE- Darrell has grown into one of the toughest Tight End’s in college football. With the ability to catch and block efficiently, Darrell will be considered a total package TE heading into the NFL Draft. Companies that want to give their customers the ‘total package’ will look to Darrell for endorsement opportunities.

Our Proposal

Michael, Cephus and Mimi will prepare and promote Darrell 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine

NFL Combine Secure position specific training designed to ensure Darrell is prepared to sizzle at the NFL combine.

NFL Combine

All-Star Games

All-Star Games Promote Darrell tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.

NFL Combine


Combine Secure superior Rookie contract for Darrell and begin positioning him for second NFL contract which will secure him and his family for life.

Services Offered By Zuratti


NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate Darrell from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine

Second Career

Second Career Begin the process of preparing Darrell for life after football and a second career.

NFL Combine

Red Carpet Access

Red Carpet Access Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Darrell will be given a monthly allowance to cover his day-to-day expenses from the time of signing, to the NFL draft.

NFL Combine


Marketing Objectives


  • CREATE BRAND IMAGE- Every Fan will know who Darrell is.
  • BUILD EXPOSURE- Every major NFL city will know who Darrell is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with Darrell’s Brand Image.
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build Darrell's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Darrell could be drafted which will increase social media presence. Build Darrell's fan base leading up to the draft. This will entrench Darrell in the minds of all football fans to help increase public awareness and interest.

NFL Combine

Special Events

Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either Darrell's hometown or NFL team City.

NFL Combine


Radio Feature Darrell on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.

NFL Combine


TV Set up Darrell with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

WE WILL CONTACT PANINI TRADING CARD COMPANY AND GET DARRELL AN INVITE. ONLY forty rookies from the incoming NFL Draft class will be invited for a multi-day NFLPA Rookie Premiere in Los Angeles
Draft Party

WE will get DARRELL an invite

Darrell will take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Darrell will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as Darrell’s first business trip.