Zuratti Sports Agency

Zuratti Management

Zuratti is a world-class premiere sports management agency with locations in Colorado, California and North Carolina.

President & founder Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters.  Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. General Managers know to expect a battle when they draft any of his clients. Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of famers including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis. Similar to Jeremy, 

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with corporations and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

Career Stats

108 108


40 40

Games Played

22.5 22.5

Tackles for Loss

16.5 16.5


6 6

Pass Deflections

4 4

Forced Fumbles

1 1

Fumble Recoveries

Why Deatrich Wise Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three full-time agents working for YOU
  • Commitment to developing your brand on and off the field
  • Team of dedicated marketing professionals to service all your needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff

Our Proposal

Michael, Cephus and Mimi will prepare and promote Deatrich 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine

NFL Combine Secure position specific training designed to ensure Deatrich is prepared to sizzle at the NFL combine.

NFL Combine

All-Star Games

All-Star Games Promote Deatrich tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure superior Rookie contract and begin positioning for second NFL contract that secures Deatrich for life.

Marketing Objectives


NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Services Offered By ZURATTI






Our Proposal

Separate Deatrich from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine

Second Career

Second Career Begin the process of preparing Deatrich for life after football and a second career.

NFL Combine

Red Carpet Access

Red Carpet Access Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide Deatrich with a monthly allowance to cover his day-to-day expenses from the time of signing through the NFL draft.

NFL Combine


Family Secure everything for Deatrich's family throughout the whole draft process

Deatrich's Primary Marketable Attributes

  • Deatrich has become known for his non-stop motor. Anytime he’s on the field, he brings 100% effort, doesn’t quit on the play, and will routinely be seen chasing the ball several yards down the field. Energy related companies will be looked at for possible endorsements.
  • Deatrich’s ability to perform in high pressure situations is why many consider him a big-time performer. To that end, to get to the level of success Deatrich has gotten to, he’s needed durability. Companies that rely on performance and durability may want to consider Deatrich for endorsement opportunities.
  • Many consider Deatrich a long and productive defensive-end. His size and length allow him the ability to continually make plays. We will market Deatrich to production manufacturing companies looking to advertise their abilities.
  • Deatrich has faced adversity and has continued to be a dedicated young man. After facing some difficult injuries, Deatrich has shown dedication to himself by working harder and fully committing to his craft. Service companies that want to exude a level a dedication to their customers will look to Deatrich for endorsements.

Brand Building

Build Deatrich's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Deatrich could be drafted which will increase social media presence. Build Deatrich's fan base leading up tot the draft. This will entrench Deatrich in the minds of all football fans to help increase public awareness and interest.

NFL Combine

Special Events

Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either Deatrich's hometown or NFL team City.

NFL Combine


Radio Feature Deatrich on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.

NFL Combine


TV Set up Deatrich with a diverse portfolio of endorsements. Said endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

Dreams will became a reality for forty rookies from the incoming NFL Draft class during the multi-day NFLPA Rookie Premiere in Los Angeles
Draft Party

The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Players have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as their first business trip

Service is the price you pay for the space you occupy

Draft Party


5. To Inspire Service in the Public Interest

    • Zuratti will set up a draft Party for D, with the proceeds going to D‘s OWN 501 (C)(3) FOUNDATION
    • The foundation will be geared towards the cause of D’s choice
    • Details and logistics will be determined together as a team
    • D has control over appointing his board of directors
    • Will help build D’s brand
    • Will positively impact D’s community
    • A chance for your close FAMILY & FRIENDS to help build D’s brand