Youngstown's Finest



Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field

Career Stats

1678 1678

Rushing Yards

371 371

Rushing Attempts

150 150

Receiving Yards

29 29

Games Played

21 21


11 11

Rushing Touchdowns

1 1

Receiving Touchdown

Why Devine Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three certified agents working for YOU!
  • Commitment to developing Devine’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of Devine’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with Devine on a weekly basis


Draft Party

Proceeds from draft party will go to Devine's foundation

  • Create Devine’s own non-profit 501 (c)(3) foundation
  • Geared towards the cause of your choice
  • Details and logistics will be determined together
  • Devine has control over appointing his board of directors
  • Will help build Devine’s brand
  • Will positively impact an important cause
  • A chance for your close family and friends to help build your brand

Devine's Primary Marketable Attributes

  • Many consider Devine to be one of the MOST POWERFUL BACKS in college football. He is willing to FIGHT FOR THE EXTRA YARDS needed to secure the first down or the TD. We will market Devine to companies looking to display the power of their products in their advertising. 
  • One of Devine’s BEST STRENGTHS as a running back is his vision. He has the ability to SEE GAPS AND HOLES that other running backs simply cannot. We at Zuratti will market Devine to optic related companies.
  • Devine has become a GAME-BREAKER PLAYER. With a combination of his EXPLOSIVE SPEED AND SIZE, he has the rare ability change the game at any moment. We will market Devine to companies seeking to promote a new product as ‘game-changing’ or ‘revolutionary. 

Our Proposal

Michael, Cephus and Mimi will prepare and promote DEVINE 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine Training

NFL Combine Training Secured POSITION specific training for Devine. It is PERSONALIZED training focused on addressing NFL scouts' concerns.

NFL Combine

East-West Shrine Game and Others

East-West Shrine Game and Others Promote Devine TIRELESSLY on the sideline during the Senior Bowl, Shrine Game and NFLPA game where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure SUPERIOR Rookie contract for Devine and begin positioning him for second NFL contract that will secure him for life.

Services Offered BY ZURATTI

NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate DEVINE from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine


Degree Arrange for Devine to obtains his BACHELORS DEGREE either during the summers or post-career. (NFL TUITION ASSISTANCE PLAN)

NFL Combine

Second Career

Second Career Begin the process of preparing Devine for his DESIRED second career, possibly in Sports Broadcasting.

NFL Combine

Red Carpet Access

Red Carpet Access Provide Devine with RED CARPET ACCESS to big Events (ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide Devine with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.

NFL Combine


Family Make sure Devine's family is secured for life financially along with attorneys on retainer.

Marketing Objectives For DEVINE


  • CREATE BRAND IMAGE- Every Fan will know who Devine is.
  • BUILD EXPOSURE- Every major NFL city will know who Devine Redding is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with Devine’s Brand Image
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build Devine's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Devine could be drafted which will increase social media presence. Build Devine's fan base leading up to the draft. This will entrench Devine in the minds of all football fans to help increase public awareness and interest.

NFL Combine

DEVINE's Special Foundation Events

DEVINE's Special Foundation Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner) in either Devine's hometown or NFL team City.

NFL Combine


Radio Feature Devine on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where Devine may be drafted.

NFL Combine


TV Set up Devine with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

ZURATTI has already contacted PANINI in regards to ensuring a spot for DEVINE. ONLY forty rookies are selected to participate in the multi-day NFLPA Rookie Premiere in Los Angeles.
Draft Party

Devine will take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Devine will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as Devine’s first business trip.