Zuratti

1995's FINEST
JALEN MYRICK -BY ZURATTI-

MICHAEL CHELALA

PRESIDENT & FOUNDER

Michael Chelala is an Accountant by trade who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients.He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame RUNNING BACKS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.

CEPHUS RICHARD ESQ

MANAGING PARTNER

Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience  with corporations and defense attorneys to garner MULTI-MILLION DOLLAR  outcomes for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

Career Stats
JALEN MYRICK -BY ZURATTI-

1093 1093

Total Return Yards

90 90

Tackles

19 19

Passes Broken Up

3 3

Interceptions

2 2

Fumble Recoveries

1 1

Touchdown

1 1

Forced Fumble

Why Jalen Should Select Zuratti?

JALEN deserves an agency that will work for him around the clock! We WANT him as part of our FAMILY!
Cephus Richard III
team-2
screen-shot-2016-12-10-at-6-37-48-pm
  • Three certified agents working for Jalen
  • Zuratti’s team of marketing professionals to service all of Jalen’s needs 24/7
  • One Accountant and two Attorneys on staff working for Jalen
  • Life & Media coach working with Jalen directly
  • Commitment to developing Jalen’s brand on and off the field

Our Proposal

Michael, Cephus and Mimi will prepare and promote Jalen 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine

NFL Combine Secure position specific training designed to ensure Jalen is prepared to DOMINATE his competition at the combine.

NFL Combine

All-Star Games

All-Star Games Promote Jalen tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure superior Rookie contract and begin positioning for second NFL contract that secures Jalen for life.

Marketing Objectives

 

  • CREATE JALEN’s BRAND IMAGE
  • BUILD JALEN’s EXPOSURE 
  • SECURE ENDORSEMENTS CONSISTENT WITH JALEN’s BRAND 
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Services Offered By ZURATTI

  • MARKETING ADVANCE
  • LINE OF CREDIT
  • TRANSPORTATION
  • WONDERLIC TEST PREPARATION
  • PROFESSIONAL INTERVIEW PREPARATION
  • MEDIA RELATIONS TRAINING

Our Proposal

Separate Jalen from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine

Degree

Degree Arrange for Jalen to train around his school schedule so that he obtains his DEGREE

NFL Combine

Second Career

Second Career Begin the process of preparing Jalen for life after football and a second career.

NFL Combine

Red Carpet Access

Red Carpet Access Provide JALEN withRed Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine

Stipend

Stipend Zuratti will provide Jalen with a monthly allowance to cover his day-to-day expenses from the time of signing through the NFL draft.

NFL Combine

THE MYRICK FAMILY

THE MYRICK FAMILY TAKE CARE OF JALEN'S FAMILY

JALEN'S PRIMARY MARKETABLE ATTRIBUTES

Coverage
  • Jalen has grown into a very aggressive cover corner. His ability to cover anyone, on the field, regardless of speed, gives him a unique marketable ability. Companies that focus on providing the best coverage (Phone Companies, Insurance Companies) will be targeted for Jalen’s endorsements.
Speed
  • Jalen is widely recognized as one of the fastest players in college football. With the ability to hit over 20 mph, Jalen can cover any Wide Receiver. We will market Jalen to companies that empathize speed of service.
Dedication
  • Jalen has faced adversity and has continued to be a dedicated young man. After facing some difficult injuries, Jalen has shown dedication to himself by working harder and fully committing to his craft. Service companies that want to exude a level a dedication to their customers will look to Jalen for endorsements.
Game-Breaker
  • One of the biggest assets for Jalen is his ability to change the game. He is one of those special players that can shake up any game in one play. We will focus on marketing Jalen to companies that are looking to shift marketing strategies, while looking to reach an NFL friendly target audience.

Brand Building

Build Jalen's brand name by gaining awareness through various media outlets. MAKING SURE EVERYONE KNOW WHO JALEN IS.
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Jalen could be drafted which will increase social media presence. Build Jalen's fan base leading up to the draft. This will entrench Jalen in the minds of all football fans to help increase public awareness and interest.

NFL Combine

Special Events

Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either Jalen's hometown or NFL team City.

NFL Combine

Radio

Radio Feature Jalen on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.

NFL Combine

TV

TV Set up Jalen with a diverse portfolio of endorsements. Said endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

Dreams will became a reality for forty rookies from the incoming NFL Draft class during the multi-day NFLPA Rookie Premiere in Los Angeles
Draft Party

The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Players have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as their first business trip

JALEN's BRAND BUILDING

The Jalen Myrick Foundation
Draft Party

Draft Party proceeds will go to JALEN'S NON-PROFIT

  • Create Jalen’s own 501 (c)(3) foundation
  • Geared towards the cause of his choice
  • Details and logistics will be determined together
  • Jalen has control over appointing his board of directors
Benefits
  • Will help build Jalen’s brand
  • Will positively impact the community
  • A chance for your close family and friends to help build your brand