Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field

Career Stats

323 323


45 45

Games Played

12 12

Passes Defended

10.5 10.5

Tackles for Loss

5 5


3 3

Forced Fumbles

Why Jordan Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three certified agents working for YOU!
  • Commitment to developing Jordan’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of Jordan’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with Jordan on a weekly basis


Draft Party

Proceeds from draft party will go to Jordan's foundation

  • Create Jordan’s own non-profit 501 (c)(3) foundation
  • Geared towards the cause of your choice
  • Details and logistics will be determined together
  • Jordan has control over appointing his board of directors
  • Will help build Jordan’s brand
  • Will positively impact an important cause
  • A chance for your close family and friends to help build your brand

Jordan's Primary Marketable Attributes

  • Jordan is a TRUE ball-hawk. He can read plays extremely well, and is always looking to make a play on the ball, regardless of where he is on the field. We will market Jordan to optic-related companies.
  • Jordan has been praised by teammates and coaches alike as a leader on the team. Leading by example, he shows what it takes to be successful both on AND off the field. We will market Jordan to companies looking to be leaders in their respective industries, along with looking to reach an NFL audience.
  • Jordan has become known for his non-stop motor. Anytime he’s on the field, he brings 100% effort, doesn’t quit on the play, and will routinely be seen chasing the ball anywhere on the field. Energy related companies will be looked at for possible endorsements.
  • Jordan has gained respect throughout college football as one of the hardest hitters in the game. He is willing to put his body on the line to make a big play. Companies that want to exude power in their advertisements will be targeted for endorsements.

Our Proposal

Michael, Cephus and Mimi will prepare and promote JORDAN 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine Training

NFL Combine Training Secured POSITION specific training for Jordan. It is PERSONALIZED training focused on addressing NFL scouts' concerns.

NFL Combine

East-West Shrine Game and Others

East-West Shrine Game and Others Promote Jordan TIRELESSLY on the sideline during the Senior Bowl, Shrine Game and NFLPA game where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure SUPERIOR Rookie contract for Jordan and begin positioning him for second NFL contract that will secure him for life.

Services Offered BY ZURATTI


NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate JORDAN from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine


Degree Arrange for Jordan to obtains his MASTERS DEGREE either during summers or post career if he desires. (NFL TUITION ASSISTANCE PLAN)

NFL Combine

Second Career

Second Career Begin the process of preparing Jordan for his DESIRED second career, possibly in education.

NFL Combine

Red Carpet Access

Red Carpet Access Provide Jordan with RED CARPET ACCESS to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide Jordan with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.

NFL Combine


Family Make sure Jordan's family is secured for life financially along with attorneys on retainer

Marketing Objectives For JORDAN


  • CREATE BRAND IMAGE- Every Fan will know who Jordan is.
  • BUILD EXPOSURE- Every major NFL city will know who Jordan Sterns is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with Jordan’s Brand Image
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build Jordan's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Jordan could be drafted which will increase social media presence. Build Jordan's fan base leading up tot the draft. This will entrench Jordan in the minds of all football fans to help increase public awareness and interest.

NFL Combine

JORDAN's Special Foundation Events

JORDAN's Special Foundation Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either Jordan's hometown or NFL team City.

NFL Combine


Radio Feature Jordan on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where Jordan may be drafted.

NFL Combine


TV Set up Jordan with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

ZURATTI has already contacted PANINI in regards to ensuring a spot for JORDAN. ONLY forty rookies are selected to participate in the multi-day NFLPA Rookie Premiere in Los Angeles.
Draft Party

Jordan will take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Jordan will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as Jordan’s first business trip.