Zuratti

SALISBURY'S OWN
Keion Adams -by ZURATTI-

MICHAEL CHELALA

Zuratti is a world-class premiere sports management agency with locations in Colorado, California and North Carolina.

President & founder Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters.  Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. General Managers know to expect a battle when they draft any of his clients. Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of famers including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.

CEPHUS RICHARD ESQ

MANAGING PARTNER

Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience  with corporations and defense attorneys to garner MULTI-MILLION DOLLAR  outcomes for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

Career Stats
Keion Adams -by ZURATTI-

124 124

Total Tackles

53 53

Assisted Tackles

71 71

Solo Tackles

32 32

Tackles for Loss

14.5 14.5

Sacks

1 1

Pass Deflections

4 4

Forced Fumble

2 2

Fumble Recoveries

Why KEION Should Select Zuratti?

ZURATTI wants to represent you KEION. WE SEE POTENTIAL IN YOU AND WE WANT YOU TO BE PART OF OUR FAMILY.
Cephus Richard III
team-2
screen-shot-2016-12-10-at-6-37-48-pm
  • THREE full-time agents working for YOU
  • MARKETING TEAM to develop your brand on and off the field
  • TEAM of dedicated marketing professionals to service all your needs
  • Accountants and Attorneys on staff
  • Life & Media Relations Coach on staff

Our Proposal

Michael, Cephus and Mimi will prepare and promote KEION 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine/PRO DAY

NFL Combine/PRO DAY Secure position specific training designed to ensure KEION is prepared to DOMINATE the NFL combine and PRO DAY.

NFL Combine

All-Star Games

All-Star Games Promote KEION tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure superior Rookie contract and begin positioning for second NFL contract that secures KEION for life.

Marketing Objectives

 

  • CREATE KEION’s BRAND IMAGE
  • BUILD KEION’s EXPOSURE 
  • SECURE ENDORSEMENTS CONSISTENT WITH KEION’s BRAND 
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Services Offered By ZURATTI

  • —TRANSPORTATION—
  • —WONDERLIC TEST PREPARATION—
  • —PROFESSIONAL INTERVIEW PREPARATION–
  • —MEDIA RELATIONS TRAINING—

Our Proposal

Separate KEION from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine

Second Career

Second Career Begin the process of preparing KEION for life after football and a second career.

NFL Combine

Red Carpet Access

Red Carpet Access Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine

Expenses

Expenses Zuratti will cover KEION's NFL draft related expenses from the time of signing through the NFL draft.

NFL Combine

Family

Family Secure everything for KEION's family throughout the whole draft process

KEION's Primary Marketable Attributes

VERSATILITY
  • Keion is a feared pass rusher with an 84.0 grade and an 85.6 grade versus the run, which makes him versatile and productive.  Companies looking to market their versatility, like crossover SUVs, would be a good fit.
CONSISTENCY
  • Keion’s ability to perform in high pressure situations is why many consider him a big-time performer.  Keion has consistently played since his freshman season, so companies that rely on performance and durability will consider Keion for endorsement opportunities.
COUNTER MOVES
  • Keion relies heavily on his skill, technique, and counter moves to get past O-Linemen.  Fast food restaurants  wanting to advertise superior customer service would look at his counter moves for endorsement opportunities.
DOMINANT
  • With 17 tackles for loss and 7 sacks so far this season, Keion has dominated his opponents.  Companies looking to advertise their dominance in having the best product among their competitors would look to link up with Keion.

Brand Building

Build KEION's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where KEION could be drafted which will increase social media presence. Build KEION's fan base leading up tot the draft. This will entrench KEION in the minds of all football fans to help increase public awareness and interest.

NFL Combine

Special Events

Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either KEION's hometown or NFL team City.

NFL Combine

Radio

Radio Feature KEION on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.

NFL Combine

TV

TV Set up KEION with a diverse portfolio of endorsements. Said endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

Dreams will became a reality for forty rookies from the incoming NFL Draft class during the multi-day NFLPA Rookie Premiere in Los Angeles
Draft Party

The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Players have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as their first business trip

BUILDING THE ADAMS BRAND

THE KEION ADAMS FOUNDATION
Draft Party

PROCEEDS WILL GO TO KEION's NON-PROFIT

Zuratti will organize and host a draft Party for KEION, with the proceeds going to KEION’S OWN 501 (C)(3) FOUNDATION

    • The foundation will be geared towards the cause of KEION’s choice
    • Details and logistics will be determined together as a team
    • KEION has control over appointing his board of directors
    Benefits
    • Will help build KEION’s brand
    • Will positively impact KEION’s community
    • A chance for your close FAMILY & FRIENDS to help build KEION’s brand