President & founder Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.
A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. General Managers know to expect a battle when they draft any of his clients. Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. He simply does NOT leave money on the table.
Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of famers including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.
Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.
Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.
Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.
Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience with corporations and defense attorneys to garner MULTI-MILLION DOLLAR outcomes for his clients.
At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.
124 124
Total Tackles
53 53
Assisted Tackles
71 71
Solo Tackles
32 32
Tackles for Loss
14.5 14.5
Sacks
1 1
Pass Deflections
4 4
Forced Fumble
2 2
Fumble Recoveries
NFL Combine/PRO DAY
NFL Combine/PRO DAY Secure position specific training designed to ensure KEION is prepared to DOMINATE the NFL combine and PRO DAY.
All-Star Games
All-Star Games Promote KEION tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.
Rookie Contract
Rookie Contract Secure superior Rookie contract and begin positioning for second NFL contract that secures KEION for life.
Second Career
Second Career Begin the process of preparing KEION for life after football and a second career.
Red Carpet Access
Red Carpet Access Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).
Expenses
Expenses Zuratti will cover KEION's NFL draft related expenses from the time of signing through the NFL draft.
Family
Family Secure everything for KEION's family throughout the whole draft process
ESPN Car Wash
ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.
Social Media
Social Media Feature story pitches to all major outlets in target cities where KEION could be drafted which will increase social media presence. Build KEION's fan base leading up tot the draft. This will entrench KEION in the minds of all football fans to help increase public awareness and interest.
Special Events
Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either KEION's hometown or NFL team City.
Radio
Radio Feature KEION on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.
TV
TV Set up KEION with a diverse portfolio of endorsements. Said endorsements will result in various TV commercials that will be aired both locally and nationally.
The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.
PROCEEDS WILL GO TO KEION's NON-PROFIT
Zuratti will organize and host a draft Party for KEION, with the proceeds going to KEION’S OWN 501 (C)(3) FOUNDATION