Missouri's Finest



Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field

Career Stats

2697 2697

Rushing Yards

525 525

Rushing Attempts

198 198

Receiving Yards

56 56

Games Played

27 27

Rushing Touchdowns

17 17


1 1

Receiving Touchdown

Why King Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three certified agents working for YOU!
  • Commitment to developing King’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of King’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with King on a weekly basis


Draft Party

Proceeds from draft party will go to King's foundation

  • Create King’s own non-profit 501 (c)(3) foundation
  • Geared towards the cause of your choice
  • Details and logistics will be determined together
  • King has control over appointing his board of directors
  • Will help build King’s brand
  • Will positively impact an important cause
  • A chance for your close family and friends to help build your brand

King's Primary Marketable Attributes

  • One of the most prestigious first names in the world. The word King is associated with royalty, excellence, and greatness. We want to market King to companies that have the name ‘King’ in them, and also, to companies that want to associate with royalty in their advertisement.
  • One of King’s best strengths as a running back is his vision. He has the ability to see gaps and holes that other running backs simply cannot. We at Zuratti will market King to optic related companies.
  • King has always been considered a very strong athlete. He’s a powerful runner who is reliable to pick up the important yards. We’ll market King to companies looking to exhibit toughness and strength in their advertising.

Our Proposal

Michael, Cephus and Mimi will prepare and promote King 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine Training

NFL Combine Training Secured POSITION specific training for King in Kentucky with Corey Taylor. It is PERSONALIZED training focused on addressing NFL scouts' concerns.

NFL Combine

East-West Shrine Game and Others

East-West Shrine Game and Others Promote King TIRELESSLY on the sideline during the Senior Bowl, Shrine Game and NFLPA game where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure SUPERIOR Rookie contract for King and begin positioning him for second NFL contract that will secure him for life.

Services Offered BY ZURATTI


NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate King from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine


Degree Arrange for King to obtains his MASTERS DEGREE either during the summers or post-career. (NFL TUITION ASSISTANCE PLAN)

NFL Combine

Second Career

Second Career Begin the process of preparing King for his DESIRED second career.

NFL Combine

Red Carpet Access

Red Carpet Access Provide King with RED CARPET ACCESS to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide King with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.

NFL Combine


Family Become part of the ZURATTI family

Marketing Objectives For KING


  • CREATE BRAND IMAGE- Every Fan will know who King is.
  • BUILD EXPOSURE- Every major NFL city will know who King Frazier is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with King’s Brand Image
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build King's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where King could be drafted which will increase social media presence. Build King's fan base leading up to the draft. This will entrench King in the minds of all football fans to help increase public awareness and interest.

NFL Combine

King's Special Foundation Events

King's Special Foundation Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either King's hometown or NFL team City.

NFL Combine


Radio Feature King on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where King may be drafted.

NFL Combine


TV Set up King with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

ZURATTI will contact PANINI in regards to ensuring a spot for KING. ONLY forty rookies are selected to participate in the multi-day NFLPA Rookie Premiere in Los Angeles.
Draft Party

King will take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • King will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as King’s first business trip.