Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.
A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.
Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations
Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.
Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.
Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.
Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.
At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field
2697 2697
Rushing Yards
525 525
Rushing Attempts
198 198
Receiving Yards
56 56
Games Played
27 27
Rushing Touchdowns
17 17
Receptions
1 1
Receiving Touchdown
Proceeds from draft party will go to King's foundation
NFL Combine Training
NFL Combine Training Secured POSITION specific training for King in Kentucky with Corey Taylor. It is PERSONALIZED training focused on addressing NFL scouts' concerns.
East-West Shrine Game and Others
East-West Shrine Game and Others Promote King TIRELESSLY on the sideline during the Senior Bowl, Shrine Game and NFLPA game where decision-makers will be present.
Rookie Contract
Rookie Contract Secure SUPERIOR Rookie contract for King and begin positioning him for second NFL contract that will secure him for life.
Degree
Degree Arrange for King to obtains his MASTERS DEGREE either during the summers or post-career. (NFL TUITION ASSISTANCE PLAN)
Second Career
Second Career Begin the process of preparing King for his DESIRED second career.
Red Carpet Access
Red Carpet Access Provide King with RED CARPET ACCESS to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).
Stipend
Stipend Zuratti will provide King with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.
Family
Family Become part of the ZURATTI family
ESPN Car Wash
ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.
Social Media
Social Media Feature story pitches to all major outlets in target cities where King could be drafted which will increase social media presence. Build King's fan base leading up to the draft. This will entrench King in the minds of all football fans to help increase public awareness and interest.
King's Special Foundation Events
King's Special Foundation Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either King's hometown or NFL team City.
Radio
Radio Feature King on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where King may be drafted.
TV
TV Set up King with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.
King will take full advantage of the opportunity to be educated on the business of football and personal branding.