Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.
A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.
Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations
Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.
Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.
Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.
Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.
At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field
Proceeds from draft party will go to King's foundation
NFL Combine Training
East-West Shrine Game and Others
Red Carpet Access
ESPN Car Wash
King's Special Foundation Events
King will take full advantage of the opportunity to be educated on the business of football and personal branding.