Zuratti Management

President & founder Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters.  A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. General Managers know to expect a battle when they draft any of his clients. Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. He simply does NOT leave money on the table.Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of famers including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.


Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s in Mechanical Engineering from The University of Memphis.Cephus served as a Trial Lawyer resolving multi-million dollar cases for families with injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with corporations and defense attorneys to garner the best outcome for his clients.At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.

Career Stats

926 926

Total Yards

813 813

Receiving Yards

68 68


26 26

Games Played

21 21


12 12

Average Yards Per Reception

Why MICHAEL Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three certified agents working for YOU
  • Commitment to developing your brand on and off the field
  • Team of dedicated professionals to service all your needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff

Our Proposal

Michael, Cephus and Mimi will prepare and promote MICHAEL 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine

NFL Combine Secure position specific training designed to ensure Michael is prepared to DOMINATE the NFL combine.

NFL Combine


ALL STAR GAMES Promote MICHAEL tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure superior Rookie contract and begin positioning for second NFL contract that secures MICHAEL for life.

Marketing Objectives


NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Services Offered By ZURATTI







Our Proposal

Separate MICHAEL from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine

Second Career

Second Career Begin the process of preparing MICHAEL for life after football and a second career.

NFL Combine

Red Carpet Access

Red Carpet Access Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide MICHAEL with a monthly allowance to cover his day-to-day expenses from the time of signing through the NFL draft.

NFL Combine


Family Zuratti will ensure that MICHAEL'S family is fully comfortable in all means

Primary Marketable Attributes

Perseverance: Michael’s childhood was tougher than most with a single parent, speech impediment and loved ones leaving his life sooner than expected.  Michael’s ability to overcome those odds and become a top NFL Prospect opens the door to underdog companies looking for an endorser and companies that must bounce back against the odds.

Breakout YearIt is no surprise that 2016 was the year of Michael Roberts.  After scoring a total of six touchdowns his first three years, Michael scored 15 touchdowns and counting this year.  Companies that have reinvented themselves like a new model vehicle will want to have Michael endorse their product.

Sure-handed: Michael is known for his sure hands in the passing game.  Companies looking to align themselves with security and control would be happy to team up with Michael for an endorsement.

Efficient: With only 43 receptions so far this season, Robert has been incredibly efficient while scoring on over a third of his receptions.  Companies looking to market to efficient hybrid vehicles or automation would want to align with Michael.

Brand Building

Build MICHAEL'S brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where MICHAEL could be drafted which will increase social media presence. Build MICHAEL's fan base leading up to the draft. This will entrench MICHAEL in the minds of all football fans to help increase public awareness and interest.

NFL Combine

Special Events

Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either MICHAEL's hometown or NFL team City.

NFL Combine


Radio Feature MICHAEL on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.

NFL Combine


TV Set up MICHAEL with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

Dreams will became a reality for forty rookies from the incoming NFL Draft class during the multi-day NFLPA Rookie Premiere in Los Angeles
Draft Party

The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Players have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as their first business trip


Draft Party

Draft Party proceeds will go to MICHAEL'S NON-PROFIT

  • Create MICHAEL’S own 501 (c)(3) foundation
  • Geared towards the cause of your choice
  • Details and logistics will be determined together
  • MICHAEL has control over appointing his board of directors
  • Will help build MICHAEL’S  brand
  • Will positively impact the community
  • A chance for your close family and friends to help build your brand