President & founder Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. General Managers know to expect a battle when they draft any of his clients. Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. He simply does NOT leave money on the table.Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of famers including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.
Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s in Mechanical Engineering from The University of Memphis.Cephus served as a Trial Lawyer resolving multi-million dollar cases for families with injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with corporations and defense attorneys to garner the best outcome for his clients.At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.
Average Yards Per Reception
ALL STAR GAMES
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—WONDERLIC TEST PREPARATION—
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—MEDIA RELATIONS TRAINING—
Red Carpet Access
Perseverance: Michael’s childhood was tougher than most with a single parent, speech impediment and loved ones leaving his life sooner than expected. Michael’s ability to overcome those odds and become a top NFL Prospect opens the door to underdog companies looking for an endorser and companies that must bounce back against the odds.
Breakout Year: It is no surprise that 2016 was the year of Michael Roberts. After scoring a total of six touchdowns his first three years, Michael scored 15 touchdowns and counting this year. Companies that have reinvented themselves like a new model vehicle will want to have Michael endorse their product.
Sure-handed: Michael is known for his sure hands in the passing game. Companies looking to align themselves with security and control would be happy to team up with Michael for an endorsement.
Efficient: With only 43 receptions so far this season, Robert has been incredibly efficient while scoring on over a third of his receptions. Companies looking to market to efficient hybrid vehicles or automation would want to align with Michael.
ESPN Car Wash
The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.
Draft Party proceeds will go to MICHAEL'S NON-PROFIT