President & founder Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry. General Managers know to expect a battle when they draft any of his clients. Michael’s financial and Accounting background gives him a leg up on other agents with law backgrounds. He simply does NOT leave money on the table.Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of famers including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations.
Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from THE University of Arkansas, and a Bachelor’s in Mechanical Engineering from The University of Memphis.Cephus served as a Trial Lawyer resolving multi-million dollar cases for families with injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with corporations and defense attorneys to garner the best outcome for his clients.At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field.
926 926
Total Yards
813 813
Receiving Yards
68 68
Receptions
26 26
Games Played
21 21
Touchdowns
12 12
Average Yards Per Reception
NFL Combine
NFL Combine Secure position specific training designed to ensure Michael is prepared to DOMINATE the NFL combine.
ALL STAR GAMES
ALL STAR GAMES Promote MICHAEL tirelessly at Senior Bowl, East-West Shrine Game and NFLPA Collegiate Bowls where decision-makers will be present.
Rookie Contract
Rookie Contract Secure superior Rookie contract and begin positioning for second NFL contract that secures MICHAEL for life.
—MARKETING ADVANCE—
—LINE OF CREDIT—
—TRANSPORTATION—-
—WONDERLIC TEST PREPARATION—
—PROFESSIONAL INTERVIEW PREPARATION—
—MEDIA RELATIONS TRAINING—
Second Career
Second Career Begin the process of preparing MICHAEL for life after football and a second career.
Red Carpet Access
Red Carpet Access Red Carpet Access to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).
Stipend
Stipend Zuratti will provide MICHAEL with a monthly allowance to cover his day-to-day expenses from the time of signing through the NFL draft.
Family
Family Zuratti will ensure that MICHAEL'S family is fully comfortable in all means
Perseverance: Michael’s childhood was tougher than most with a single parent, speech impediment and loved ones leaving his life sooner than expected. Michael’s ability to overcome those odds and become a top NFL Prospect opens the door to underdog companies looking for an endorser and companies that must bounce back against the odds.
Breakout Year: It is no surprise that 2016 was the year of Michael Roberts. After scoring a total of six touchdowns his first three years, Michael scored 15 touchdowns and counting this year. Companies that have reinvented themselves like a new model vehicle will want to have Michael endorse their product.
Sure-handed: Michael is known for his sure hands in the passing game. Companies looking to align themselves with security and control would be happy to team up with Michael for an endorsement.
Efficient: With only 43 receptions so far this season, Robert has been incredibly efficient while scoring on over a third of his receptions. Companies looking to market to efficient hybrid vehicles or automation would want to align with Michael.
ESPN Car Wash
ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.
Social Media
Social Media Feature story pitches to all major outlets in target cities where MICHAEL could be drafted which will increase social media presence. Build MICHAEL's fan base leading up to the draft. This will entrench MICHAEL in the minds of all football fans to help increase public awareness and interest.
Special Events
Special Events Arrange and coordinate the first foundation event (Golf tournament, Football camp, Foundation Dinner in either MICHAEL's hometown or NFL team City.
Radio
Radio Feature MICHAEL on radio stations across the country. Primarily will be focused on Sports Talk Radio shows.
TV
TV Set up MICHAEL with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.
The NFLPA provides players with a platform to take full advantage of the opportunity to be educated on the business of football and personal branding.
Draft Party proceeds will go to MICHAEL'S NON-PROFIT