[HOMETOWN's] Finest



Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.



Mimi is a certified NFL and NBA agent and is a pre-registered intermediary with U. S. Soccer. She holds a Juris Doctorate from Seton Hall University, School of Law and a Bachelor’s in Administration of Justice from Rutgers University. 

Prior to becoming an agent, Mimi was a Police Officer in New Jersey for 25 years. Mimi rose through the ranks and became the first female Latina Lieutenant in the history of the County. Her experiences have included undercover narcotic operations,  surveillance and wiretap investigations, sexual assault/child abuse cases, as well as numerous homicide and death investigations.  

On a personal level, Mimi is a mother to two NCAA athletes. In her spare time, Mimi teaches as an Adjunct Professor in the Criminal Justice Department at William Peace University.

As an Agent at Zuratti, Mimi dedicates her time to mentoring and advising professional athletes with the highest level of professionalism and integrity.  Mimi’s 20+ years of experience in sports allows her to guide athletes not only throughout their professional playing career but more importantly with their their goals and aspirations in their lives beyond sports.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field

Why NAME Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three certified agents working for YOU!
  • Commitment to developing NAME’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of NAME’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with NAME on a weekly basis

Services Offered BY ZURATTI

NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate NAME from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine


Degree Arrange for NAME to obtains his DEGREE either during the summers or post-career.

NFL Combine

Second Career

Second Career Begin the process of preparing NAME for his DESIRED second career

NFL Combine

Red Carpet Access

Red Carpet Access Provide NAME with RED CARPET ACCESS to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide NAME with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.

NFL Combine


Family Make sure NAME family is secured for life financially along with attorneys on retainer

Marketing Objectives For NAME


  • CREATE BRAND IMAGE- Every Fan will know who NAME is.
  • BUILD EXPOSURE- Every major MLS city will know who FULL NAME is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with NAME’s Brand Image
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build NAME's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, ESPNFC, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where NAME could be drafted which will increase social media presence. Build NAME's fan base leading up to the draft. This will entrench NAME in the minds of all soccer fans to help increase public awareness and interest.

NFL Combine

NAME's Special Foundation Events

NAME's Special Foundation Events Arrange and coordinate the first foundation event (Golf tournament, Soccer camp, Foundation Dinner) in either NAME's hometown or MLS team City.

NFL Combine


Radio Feature NAME on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where NAME may be drafted.

NFL Combine


TV Set up NAME with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.