Why TAYLOR Should Select Zuratti?
At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
- Three diverse, certified agents working for YOU!
- Commitment to developing Taylor’s brand on and off the field from DAY 1
- Team of Marketing and PR professionals to service all of Taylor’s needs
- Accountants and Attorneys on staff
- Life & Media coach on staff who will work with Taylor on a weekly basis
BUILDING THE TAYLOR MOTON BRAND
THE TAYLOR MOTON FOUNDATION
Proceeds from draft party will go to Taylor's foundation
- Create Taylor’s own non-profit 501 (c)(3) foundation
- Geared towards the education of underprivledged youth
- Details and logistics will be determined together
- Taylor has control over appointing his board of directors
Benefits
- Will help build Taylor’s brand
- Will positively impact youth in the community
- A chance for your close family and friends to help build your brand
Our Proposal
Michael, Cephus and Mimi will prepare and promote TAYLOR 24/7 for events prior to the 2017 NFL Draft
NFL Combine Training
NFL Combine Training Secured POSITION specific training for Taylor. It is PERSONALIZED training focused on addressing NFL scouts' concerns.
East-West Shrine Game and Others
East-West Shrine Game and Others Promote Taylor TIRELESSLY on the sideline during the Senior Bowl, Shrine Game and NFLPA game where decision-makers will be present.
Rookie Contract
Rookie Contract Secure SUPERIOR Rookie contract for Taylor and begin positioning him for second NFL contract that will secure him for life.
Services Offered BY ZURATTI
- MARKETING ADVANCE
- LINE OF CREDIT
- TRANSPORTATION
- WONDERLIC TEST PREPARATION
- PROFESSIONAL INTERVIEW PREPARATION
- MEDIA RELATIONS TRAINING
Our Proposal
Separate TAYLOR from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
Degree
Degree Arrange for Taylor to obtains his MASTERS DEGREE either during summers or post career. (NFL TUITION ASSISTANCE PLAN)
Second Career
Second Career Begin the process of preparing Taylor for his DESIRED second career, possibly in communications.
Red Carpet Access
Red Carpet Access Provide Taylor with RED CARPET ACCESS to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).
Stipend
Stipend Zuratti will provide Taylor with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.
Family
Family Make sure Taylor's family is secured for life financially along with attorneys on retainer
Marketing Objectives For TAYLOR
- CREATE BRAND IMAGE- Every Fan will know who Taylor is.
- BUILD EXPOSURE- Every major NFL city will know who Taylor Moton is.
- SECURE ENDORSEMENTS- Sign with Brands consistent with Taylor’s Brand Image
Brand Building
Build Taylor's brand name by gaining awareness through various media outlets
ESPN Car Wash
ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.
Social Media
Social Media Feature story pitches to all major outlets in target cities where Taylor could be drafted which will increase social media presence. Build Taylor's fan base leading up tot the draft. This will entrench Taylor in the minds of all football fans to help increase public awareness and interest.
TAYLOR'S Special Foundation Events
TAYLOR'S Special Foundation Events Arrange and coordinate the first foundation event, geared towards helping educate underprivileged youth in either Taylor's hometown or NFL team City.
Radio
Radio Feature Taylor on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where Taylor may be drafted.
TV
TV Set up Taylor with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.
NFL Rookie Premiere
ZURATTI has already contacted PANINI in regards to ensuring a spot for TAYLOR. ONLY forty rookies are selected to participate in the multi-day NFLPA Rookie Premiere in Los Angeles.
Taylor will take full advantage of the opportunity to be educated on the business of football and personal branding.
- Emphasis is placed on digital content and building their social media following.
- Taylor will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
- This event goes on the books as Taylor’s first business trip.