By Zuratti



Michael Chelala is a man who prides himself on treating his clients as his own brothers and sisters. Michael had a vision of creating his own extended family. That family is now known to him and the world as “Zuratti”.

A product of the inner city streets of Cleveland, Michael is regarded by NFL front offices as one of the fiercest negotiators in the industry.  Michael’s FINANCIAL AND ACCOUNTING BACKGROUND gives him a leg up on other agents with law backgrounds. General Managers know to expect a battle when they draft any of his clients. He simply does NOT leave money on the table.

Prior to launching his new family, ZURATTI, Michael joined forces with Lamont Smith in the representation of several Hall of fame HALL OF FAMERS including BARRY SANDERS, JEROME BETTIS and EDDIE GEORGE. At All-Pro Sports, he rose to leadership roles in contract negotiations, NFL relations, procurement of marketing and endorsement deals, pre-draft training, talent acquisition and client relations

Michael is an advocate for helping underprivileged youth. He gives public, motivational speeches regularly at schools across the country.



Cephus is a licensed attorney in Arkansas, Missouri, and Texas. He holds a Juris Doctorate from the University of Arkansas, and a Bachelor’s of Science in Mechanical Engineering from The University of Memphis.

Cephus has spent the last decade serving as a Trial Lawyer resolving multi-million dollar cases for families with catastrophic injuries. Cephus is a HIGH POWERED ATTORNEY who is regularly asked to lend his legal knowledge to the Arkansas Trial Lawyers Association.

Cephus brings his passion for sports and entertainment and his wealth of knowledge as a Certified NFL and NBA Agent. As Managing Partner and Director of Contracts and Negotiations, Cephus has utilized his extensive negotiation experience from years of negotiating with insurance adjustors and defense attorneys to garner the best outcome for his clients.

At ZURATTI, Cephus dedicates his expertise to his athletes to ensure their success on and off the field

Career Stats

330 330


77 77

Height in Inches

51 51

Games Played

1 1


Why TAYLOR Should Select Zuratti?

At Zuratti, our clients are family, and when we work for family it comes naturally. Our relationship with our clients transcends beyond football and continues throughout and post their NFL careers.
Cephus Richard III
  • Three diverse, certified agents working for YOU!
  • Commitment to developing Taylor’s brand on and off the field from DAY 1
  • Team of Marketing and PR professionals to service all of Taylor’s needs
  • Accountants and Attorneys on staff
  • Life & Media coach on staff who will work with Taylor on a weekly basis


Draft Party

Proceeds from draft party will go to Taylor's foundation

  • Create Taylor’s own non-profit 501 (c)(3) foundation
  • Geared towards the education of underprivledged youth
  • Details and logistics will be determined together
  • Taylor has control over appointing his board of directors
  • Will help build Taylor’s brand
  • Will positively impact youth in the community 
  • A chance for your close family and friends to help build your brand

Taylor's Primary Marketable Attributes

  • There is no question about it, Taylor is one of the STRONGEST PLAYERS IN COLLEGE FOOTBALL. Zuratti has heard about his excellence in the weight room, as his max squat is 570 pounds and he throws up 400 pounds on the bench press with ease. We want to help get those numbers even higher, through SPECIFIC POSITIONAL TRAINING heading towards the NFL draft, to solidify a top spot in the upcoming NFL draft. We will market Taylor to companies that want to exude a sense of ULTIMATE STRENGTH in their advertising.
  • Taylor has grown up in an academically focused family, and that has surely seemed to rub off on him. Getting high grades in the classroom CAN BE THE DIFFERENCE in the NFL Draft, as more and more team require INTELLIGENT ATHLETES to run COMPLEX OFFENSIVE SCHEMES. We will market Taylor to product-based companies focused on displaying the INTELLIGENCE OF THEIR PRODUCTS and how they simplify life for the consumer.
  • As an offensive guard, Taylor’s most important job is to PROTECT THE QUARTERBACK. Without a STRONG OFFENSIVE LINE, Quarterbacks will get eaten alive in today’s fast-paced game. NFL Fans know this, and thus UNDERSTAND THE VALUE of an Offensive Lineman in the game today. We want to market Taylor to companies with products designed for the PROTECTION OF THEIR CUSTOMERS. Product industries including, but not limited to, Sunscreen, Locks, Keys, and Tires will be explored.

Our Proposal

Michael, Cephus and Mimi will prepare and promote TAYLOR 24/7 for events prior to the 2017 NFL Draft
NFL Combine

NFL Combine Training

NFL Combine Training Secured POSITION specific training for Taylor. It is PERSONALIZED training focused on addressing NFL scouts' concerns.

NFL Combine

East-West Shrine Game and Others

East-West Shrine Game and Others Promote Taylor TIRELESSLY on the sideline during the Senior Bowl, Shrine Game and NFLPA game where decision-makers will be present.

NFL Combine

Rookie Contract

Rookie Contract Secure SUPERIOR Rookie contract for Taylor and begin positioning him for second NFL contract that will secure him for life.

Services Offered BY ZURATTI


NFL Combine

NFL Combine

NFL Combine

Our Proposal

Separate TAYLOR from other prospects at his position by highlighting his personality while helping to increase the value of his personal brand.
NFL Combine


Degree Arrange for Taylor to obtains his MASTERS DEGREE either during summers or post career. (NFL TUITION ASSISTANCE PLAN)

NFL Combine

Second Career

Second Career Begin the process of preparing Taylor for his DESIRED second career, possibly in communications.

NFL Combine

Red Carpet Access

Red Carpet Access Provide Taylor with RED CARPET ACCESS to big Events ( ESPYS, BET Awards, Big Fights and other large events from NY to LA).

NFL Combine


Stipend Zuratti will provide Taylor with a monthly allowance to cover his day-to-day expenses from the time of signing through the draft.

NFL Combine


Family Make sure Taylor's family is secured for life financially along with attorneys on retainer

Marketing Objectives For TAYLOR


  • CREATE BRAND IMAGE- Every Fan will know who Taylor is.
  • BUILD EXPOSURE- Every major NFL city will know who Taylor Moton is.
  • SECURE ENDORSEMENTS- Sign with Brands consistent with Taylor’s Brand Image
NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

NFL Combine

Brand Building

Build Taylor's brand name by gaining awareness through various media outlets
NFL Combine

ESPN Car Wash

ESPN Car Wash ESPN "Car Wash" - Visit to ESPN headquarters in Bristol with schedules appearances on: SportsCenter, NFL Live, Mike & Mike in the Morning, The Scott Van Pelt Show, ESPN.com Chat, ESPN Sports Science Feature, NFL Network Studio Visit & Interview.

NFL Combine

Social Media

Social Media Feature story pitches to all major outlets in target cities where Taylor could be drafted which will increase social media presence. Build Taylor's fan base leading up tot the draft. This will entrench Taylor in the minds of all football fans to help increase public awareness and interest.

NFL Combine

TAYLOR'S Special Foundation Events

TAYLOR'S Special Foundation Events Arrange and coordinate the first foundation event, geared towards helping educate underprivileged youth in either Taylor's hometown or NFL team City.

NFL Combine


Radio Feature Taylor on radio stations across the country. Primarily will be focused on local Sports Talk Radio shows in cities where Taylor may be drafted.

NFL Combine


TV Set up Taylor with a diverse portfolio of endorsements. These endorsements will result in various TV commercials that will be aired both locally and nationally.

NFL Rookie Premiere

ZURATTI has already contacted PANINI in regards to ensuring a spot for TAYLOR. ONLY forty rookies are selected to participate in the multi-day NFLPA Rookie Premiere in Los Angeles.
Draft Party

Taylor will take full advantage of the opportunity to be educated on the business of football and personal branding.

  • Emphasis is placed on digital content and building their social media following.
  • Taylor will have the chance to learn about, and take full advantage of, networking with business partners, sponsors, licensees and building relationships with current and former players as well as NFLPA staff.
  • This event goes on the books as Taylor’s first business trip.